I love finding new clothing brands and designers. Innovation is the key to success in the fashion world. Recently I stumbled upon a new brand based in New York City, but entirely set-up on the internet. Bonobos. The company was started by a few late 20's early 30's guys who had a problem. Designer pants fit too tightly and department store pants were often way too big. They called it the khaki diaper butt. You know what that is. Sure, the waist might fit, but you've got way too much material left over. The guys over at
Bonobos.com decided to make a pant for the athletic guy who wasn't obese, but wasn't stick thin either. That's how Bonobos pants were born.
Now, don't get me wrong, these pants are not right for everyone. They are a great alternative for a large population of men out there, however. Bonobos pants are made especially for those who do not love extremely close-fitting pants. They are not baggy, but they are not going to make your thighs look like they are bulging out from your pants either. They are of a high-quality make and, best of all, are available online. The return policy is tremendous - return anything at all free of charge. I stumbled across some of their ads and couldn't help but think they are great. Here are a few to give you an idea about what the company is all about.


